In this special English-speaking episode, John hosts Anna (Head of Business Development) and Leen (VP of Product) from Rarible, one of the historical NFT platforms. Rem was missing (playfully excused for the episode being in English!).
The conversation revisited Rarible’s roots as a pioneer offering open, permissionless minting in contrast to highly curated platforms like SuperRare.
John shared personal memories, like launching the NFT Revolution book via Rarible back in 2021.
Key topics covered:
Rarible’s Evolution: Rarible has shifted from a pure NFT marketplace to a B2B infrastructure leader. They now specialize in building white-label marketplaces for big brands and new blockchains (similar to Shopify for NFTs), leveraging their in-house APIs and tech stack.
Major Projects: Examples include custom marketplaces for Mattel (Hot Wheels NFTs on Flow), BearChain, and Eclipse (on the Solana-Ethereum hybrid chain). Their strategy is now strongly multi-chain and use-case diversified (art, gaming, DeFi, RWAs).
Rarible's Business Model: They offer a toolbox for partners—technical infrastructure + visibility via Rarible’s community and co-marketing efforts.
They assist new blockchains and projects in launching successfully and gaining liquidity.New Launch: Rarible.fun: Rarible unveiled a new fast, user-friendly platform, Rarible.fun, built on MegaETH (the ultra-fast Ethereum L2). It's designed to bring back the "fun" in NFTs with super easy minting, simple UX, and multi-chain plans. They already hit 5.8M mints in a few days on testnet!
Focus on Real-World Assets (RWAs): Rarible is positioning itself to support tokenized real-world assets, offering end-to-end infrastructure for asset tokenization and marketplace creation.
Community and Artist Support: Rarible continues supporting artists through Launchpads and new platforms like Scope (on Eclipse) and via initiatives like the Residency Program for digital artists at the upcoming NFC Lisbon.
Upcoming Presence at NFC Lisbon 2025: Rarible will have a big presence at NFC Lisbon (June 4-6), including an immersive booth experience and an open call for artists to participate in an exclusive digital art residency.
Vision: Despite market cycles, Rarible is doubling down on NFTs, confident that NFTs and tokenized assets will become the backbone of future commerce.
Key Quote of the Episode:
"NFTs are the future of all commerce, and we are building the infrastructure to power it." (Leen)
🎯 Useful Links for Listeners:
Leen LinkedIn Profile
Share this post